GEO Resources
Last updated
The Resonate Labs library on Generative Engine Optimization: how AI search engines like ChatGPT, Gemini, Perplexity, and Claude select and cite vendors during B2B buying research, and what your team can do to shift that selection. Wherever you are with AI search, start here.
The GEO White Paper v5.0
Why AI Visibility Is Becoming a B2B Publishing Operations Discipline
New to GEO? Start here.
The short path through the fundamentals, from "what is this?" to "where do I begin?"
- What GEO is — making your company legible to AI search engines so you appear, accurately, in the answers they generate for buyers
- How it's measured — the four metrics, scored every 30 days across all four engines
- Where to start — why the first move is a diagnostic, not more content
Measure your AI visibility
How Resonate Labs measures GEO outcomes, and the metrics that tell you whether AI search is working for you.
- How We Measure GEO Results — the methodology: four metrics scored every 30 days across Gemini, Claude, ChatGPT, and Perplexity
- Platform Divergence — why ChatGPT, Perplexity, Google AI Mode, Copilot, and Claude cite differently, and why you have to measure and optimize each engine separately
- GEO Metrics Glossary — visibility, citation, share of voice, and win rate, defined with examples
- Sample GEO Visibility Report — what the monthly deliverable looks like, with illustrative data and an annotated walkthrough
- The Insynctive case study — what the metrics look like in motion: a B2B HRIS platform from 1.3% to 12× more visible in six weeks, on the same matched 150-query set
Justify the investment
Build the internal case for GEO, in the language your CFO and board evaluate.
- The Business Case for GEO — the metrics that matter, the SEO-to-GEO budget reallocation argument, and how to estimate the numbers for your board
- The Limits of GEO — the honest counterweight to the case: what the field genuinely can't prove yet, and why it's still worth investing now
- Resonate Labs pricing — what an audit and the memberships cost: a one-time audit from $1,650, or a done-with-you or done-for-you membership for ongoing work
Compare your options
How the GEO vendor landscape breaks down: who runs the work, who only measures it, and how to choose.
- Compare GEO Vendors — the comparison hub: honest, model-based comparisons of the GEO landscape, and where to start
- GEO Agencies & Tools, Compared — the B2B SaaS landscape: agencies that execute GEO vs. tools that measure it, with a comparison table and the questions that separate a real partner from a relabeled SEO shop
- Resonate Labs vs GenOptima: Performance-Based vs Fixed GEO Pricing — what "pay only when cited" really means: what counts as a result, who measures it, and how to choose between a performance model and a fixed engagement
- Resonate Labs vs First Page Sage: GEO-Native vs SEO-Extended GEO — how to tell real GEO from relabeled SEO: methodology, measurement, and proof posture, and how to choose
- Resonate Labs vs Omniscient Digital: GEO Specialist vs Full-Service Agency — a GEO specialist vs a full organic-growth agency that also does GEO: scope, entry point, and how to choose
- Resonate Labs vs Graphite: Topic Coverage vs. Winning the Queries That Matter — both run on buyer-query intelligence; Graphite covers the topic landscape, Resonate finds and fixes where AI answers leave you out
- GEO Vendor RFP & Scorecard — a free, vendor-neutral RFP template, scorecard, and vetting checklist for running your own GEO agency selection
Get the technical setup right
Before content can earn citations, AI engines have to be able to read your site. The technical foundation of GEO: rendering, crawler access, and structure.
- Why a Site That Ranks on Google Can Be Invisible to AI — the technical reasons a high-ranking page never gets cited (rendering, structure, freshness), a render-fix case study, and the requirements that get a site read by AI
- Technical GEO Readiness Checklist — audit your own B2B SaaS site against the requirements: crawler access, rendering, structure, schema, and freshness, with a quick way to check each one
Write content AI will cite
The craft layer on top of the technical foundation: how to structure content so AI engines quote it, and how to make sure what they quote about you is accurate and yours.
- How to Structure Content AI Will Cite — the atomic-content method: the three units, the four citable formats, and the first-paragraph test, with before-and-after examples
- Defensive GEO: When AI Gets Your Brand Wrong — find and close the gaps in what AI says about you: the misinformation vulnerability, the three disciplines, and how to run a defensive audit
Find your starting point by role
Same problem, different anxiety. These starting points by role route to the right place depending on what you own.
- GEO for Executives — for the CEO, CMO, or founder weighing the investment: is it real, can you prove the ROI, and how to pick a proven partner
- GEO for Marketing Leaders — for the VP of Marketing: whether AI search is why organic is sliding, how an AI audit differs from an SEO audit, and choosing a partner
- GEO for Demand Gen Teams — for the demand gen leader who owns the number: how to measure AI search visibility, report it, and run it as a program
- GEO for Digital Marketing Leads — for the hands-on technical lead: why crawlers can't see you, what gets content cited, and tools versus agencies
- GEO for Content Leaders — for the content owner: why your content ranks but isn't cited, and how to tell real GEO from rebranded SEO
Frequently asked questions
Quick questions about the library itself.
What's in the Resonate Labs GEO library?
Guides, methodology, and benchmarks on Generative Engine Optimization for B2B. Today that includes a plain-language explainer of what GEO is, a breakdown of how we measure GEO results, and a glossary of the core metrics. New clusters are added as they're published.
How current is this content?
The library is maintained as the field changes. Each page carries its own last-updated date, and the measurement methodology is refreshed as the engines and their citation behavior shift.
Are these resources free?
Yes. Everything in the library is free to read. The paid engagements are the diagnostics and the managed GEO program: a free GEO Snapshot to start, or a paid Visibility Review for the full 150-query audit.
I'm new to GEO. Where should I begin?
Start with the What is GEO? explainer for the fundamentals, then run a diagnostic against your own category with a free GEO Snapshot. Each pattern it surfaces points to a different first move.
See where you stand
Ready to find out how AI engines describe you today? Start with a diagnostic.
- Request a GEO Snapshot — a free, fast diagnostic of how AI engines currently describe your category and your company
- Start the conversation — talk to the team
- Resonate Labs on LinkedIn — methodology and observations from our work